Yes, I entered…and I was not chosen to be one of the five finalists. But maybe I am a winner after all.
And no, I’m not talking of the kind of feel-good speak that moms around the world utter without a second thought. I’m not talking about soothing a bruised ego. Writer’s shouldn’t have bruise-able egos…if they want to grow, in any case. I’m talking making true limon curd tarts out of all of those lemons of despair.
For those of you who are not Copyblogger
stalkers fangirls like I am, here’s a refresher:
And Now For My Losing Entry:
Why Is it Important to Be Earnest in Creating Your Online Authority?
“People want to seem important; they don’t want to be important.”
of mine upon embarking on his spiritual journey often pulled that quote out of his pocket to examine its deeper meaning.
Perhaps, it’s the secret to enlightenment. I’ll let you know when I get there. You let me know if you get there ahead of me. Deal?
What I do know is that the expanded version of the quote is essential to my peace of mind.
People want to seem important, because being important is too much work.
We’ve seen enough of those examples online. It’s the SEO equivalent of the next get rich quick scheme. Seems to work until Google comes up with the next iteration.
“In matters of grave importance, style, not sincerity, is the vital thing.”
Oscar Wilde was being his… wild self. Seems contrarian. But there’s a kernel of truth for content creators.
As Brian Clark said, “What other people say about you is more important than what you say about yourself.” Now, I believe it because Clark says so; his Authority is enough.
For those who need
to be hit with hard data accompanied by the tune of number crunching, Sally Hogshead’s home on the web has got the neuroscience covered.
To be credible online, means you must strive to both Be and Seem important.
“I’ve now realised for the first time in my life the vital Importance of Being Earnest” …in every sense of the word.
Word Count Minus Headline: 245
[http://www.yogakriya.org/] Note: both David Blair and his guru’s guru, Sri Shelly-Ji, who is quoted are no longer on this “earth plane,” but here is the website where you will find this quote liberally used.
[https://www.goodreads.com/work/quotes/649216] Oscar Wilde
[https://www.goodreads.com/work/quotes/649216?page=2] Oscar Wilde
Ready for my whine?
Well, here it is any way. Yes, I did have about half a dozen hooks and starts that I was debating between until near the bitter end. I got it down to what you see above when I started a Google HangOut with my business partner and editor to tighten it up. As soon as we settled down to edit this next to final draft, she got called away in a family emergency, and I got an unexpected knock on the door.
Well, Sh$&t happens. So I went ahead and hit share. I knew I wouldn’t get back to it before the deadline passed. I knew it needed another go over before it went out. But I decided that it wouldn’t be the worst that Demian Farnworth and Jerod Morris had to read either.
What I needed to do?
- Make it tighter
I knew as I held my breath and hit send, that I could make it tighter. And if you look above, I show the
strike textthrough the words I would delete.
- Subtle it up & smooth it out
I would subtle up the Oscar Wilde references and emphasize the personal story of my friend as his guru’s guru.
Central axiom of Copyblogger is clear trumps creative. The only reason I included the Importance of Being Earnest thing was because I knew both Jerod & Demian were lit buffs. I thought if I polished it up enough, I could make it fly. Yeah, it was not aerodynamic just yet.
- Support the quotes.
Cut out the extra Oscar Wilde quote. And use that precious space to bolster the references to Brian Clark and Sally Hogshead.
The most important element is the title and the next is the first sentence. I believe the title is a risk…yes…but, you don’t have to know Oscar Wilde for it to make sense. But it walks that line of potentially being too cute/clever. I stand firmly by my first sentence.
Now I offer it to you, Dear Readers, and your excellent editing skills.
What do you think would make it stronger? What would you cut? What do you like? What is confusing? Bring it on. It will make my future writing all that stronger. And I will be very thankful to you for that.
Wanna see more
- Newton’s Laws of Online Authority by Sri Varshan R Y
- Buddha Awakened and Proclaimed: “The Greatest Gift to Give People..is to Blog. by Scott McMahon
- Copyblogger Essay Contest: What the Nobel Prize can Teach Us about Authority by Olle Lindholm
- If You Build Online Authority, They Will Come by Clara Mathews
- [others added as I discover them]
A winning idea that I’ll be swiping for the relaunch of this blog in March
Jerod Morris, one of the Copyblogger judges, was inspired by the contest to create a category on his personal website called Life Lessons in 250 Words or Fewer. The bonus is he includes a podcast of his reading.
Steal-worthy, I’d say.